01
GTM Architecture
Who you sell to, which motions you can actually run, what a stage means, and whether the forecast is a number or a feeling.
Best for teams with capable people and no written system.
Right now your number depends on specific people knowing things nobody wrote down. That works until one of them leaves, or until you need to do it at twice the size.
I read your record, find which of six problems you actually have, rebuild the part that is short, and hand it to your team working.

START HERE
Two reps hit and nobody can say what they do differently
The forecast is a feeling with a spreadsheet around it
New hires take six months to contribute and nobody can say why
Prospects get better answers from your docs than from your reps
The founder is still in every deal that matters
Not one of those is a people problem. These three are how I find out which one it actually is.
The number is short, somebody says pipeline, somebody else says the reps need training, and a decision gets made in a room where nobody has looked at the record. These three are how I start instead. All free, all open, no email wall.
THE DIAGNOSTIC
The Six Reads
Six shapes a broken funnel makes. They are not the same problem and they do not have the same fix. Three minutes, and it names the one you actually have.
RUN IT ON YOUR OWN NUMBERS →
THE SEQUENCE
The Method
Read the record, decide who, build the list, choose the motions, define the process, build the resources, size the team. Each derived from the one before it.
SEE ALL SEVEN STEPS →
THE THINKING
Four frameworks
The Six Reads, the Always List, the Entry Gate, the Handover Line. Published in full, with nothing held back for the call.
READ THEM →
THE WORK
If your team already has one of these covered, you do not buy it from me.
01
Who you sell to, which motions you can actually run, what a stage means, and whether the forecast is a number or a feeling.
Best for teams with capable people and no written system.
02
What a rep can say under pressure and what they have in their hands when they say it. The complete package, audited and built.
If your reps are rebuilding the same deck every week, that is not a talent problem.
03
The job of running a revenue team, which nobody teaches. Hiring, ramp, reviews, coaching, capacity.
Structure is not the opposite of autonomy. It is what makes autonomy safe.
04
Where it genuinely helps, where a human still carries more weight, and how to put it in without automating your existing mess.
AI does not fix a short column. It loads it faster.
“Not a consultant who hands you a fifty page deck and disappears. He sat in our calls, rewrote how we opened them, and my team is getting meetings at accounts that would not return a call before. The difference is that we can explain why it works now.”

Ryan P.VP of Sales, Connesso
THE ENGAGEMENT
An early-stage company working in the business rather than on it. We built the structure underneath the activity: a defined motion, a process the team could run without being directed through it, and the strategy that decided which work was worth doing.
“Most people in this space either think strategically or execute well. Josh does both. He rebuilt how we qualified, and the clearest sign it worked was what we stopped chasing. Fewer deals in the pipeline, more of them real.”

Will K.President, Wobot.ai
THE ENGAGEMENT
A small sales team in a reactive state with minimal CRM data. We built a repeatable process in place of the reaction, and decided which motions the team should actually be running rather than which had accumulated.
“Most people talking about go-to-market are describing tactics. Josh thinks in systems and then writes them down, which is the part everyone skips. We came out of it with things a new hire could actually pick up and run.”

Matt E.COO, Corebridge
THE ENGAGEMENT
Prospecting effort spread across accounts that might buy. We rebuilt targeting around the accounts that are always in market for this, and rebuilt the whole prospecting process from that definition outward.
WHAT IT COSTS
The Read tells you which part is short and comes off the price of whatever you book next. After that it is a question of how much of it you want built.
$7,500
The Read
Two weeks in your record. Credited in full against whatever you book next.
$25,000
The Build
One of the four parts, rebuilt and handed to your team working.
$60,000
The Full Build
Whatever the read says needs fixing, end to end.
$6,000/mo
The Advisory
Standing time once the system exists and your team is running it.
Half of what I do does not fit a package. If you already know what is broken, say what it is. See the full pricing
THE ASK
Thirty minutes, no deck and no discovery script. Tell me what the last two quarters actually looked like and I will tell you which of the six you are dealing with, and whether I am the right person to fix it.
Sometimes the answer is that you do not need me yet. I would rather say that on a first call than six weeks into an engagement.