Your product deserves a revenue engine, not a sales experiment.
We build the GTM infrastructure that turns early traction into repeatable revenue. Strategy, process, enablement, and operations for companies doing $1M to $100M who need systems, not more guesswork.
Most companies between $1M and $100M don't have a sales problem. They have a systems problem. And in the age of AI, the gap between companies with GTM infrastructure and companies without it is compounding faster than ever. We build the foundation that makes revenue predictable — with AI built into every layer.
Built for Companies
at a Critical Stage
The gap between early traction and predictable growth isn't more pipeline. It's the systems underneath it.
Founder-Led Sales Teams
You've closed deals through relationships and hustle. Now you need a system that works without the founder in every meeting. We build the playbooks, process, and enablement that let you hire confidently and step back without revenue dropping.
Scaling Revenue Teams
You have reps but inconsistent results. Top performers crush quota while everyone else struggles. The problem isn't talent. It's infrastructure. We install the systems that make the middle of your team perform like the top.
Companies in Transition
New market entry, leadership change, product pivot, or post-acquisition integration. Inflection points expose every weakness in your GTM foundation. We assess the gaps, build what's needed, and move fast.
Not sure where you stand?
Take the GTM Readiness Assessment. In 5 minutes, get a clear picture of where your go-to-market infrastructure is strong and where the gaps are costing you revenue.
What We Build
Four pillars of GTM infrastructure. Each delivered with documented process, team training, and AI tooling built in.
GTM Strategy & Planning
AI can research your market in seconds. It can't decide who to target or why. We build the strategic layer that aligns your entire go-to-market motion around who you actually win with, why, and how to reach them — then hand AI the execution playbook.
Sales Enablement
Your prospects can get better answers from AI with your docs than from most of your reps. We fix that. We build enablement systems that turn reps into product experts who teach, not just pitch — with AI handling the work humans shouldn't be doing anymore.
Team Development
AI raised the bar on what "good" looks like for a sales rep. You can't hire for charm anymore — you need product experts with curiosity and initiative. We build hiring frameworks, onboarding programs, and coaching systems that develop the kind of reps AI can't replace.
Revenue Operations
AI can analyze your pipeline in seconds — if the data is clean. Most CRMs are expensive address books with garbage data. We build the operational infrastructure that gives you real visibility, accurate forecasts, and AI-powered analytics that actually work because the foundation is solid.
How We Work
No 50-page decks that sit on a shelf. Every engagement follows the same disciplined cycle, designed to deliver working systems.
Diagnose
Deep audit of your current GTM state: process gaps, data quality, team capability, and competitive position. We find what's broken, what's missing, and what's working that you should protect.
Design
Architect the systems, processes, and playbooks your team needs. Every deliverable is built for your specific sales motion and market, not pulled from a template library.
Deploy
Implement alongside your team. CRM configuration, cadence rollout, training delivery, dashboard builds. We sit in your tools and work with your people until the system is running.
Iterate
Measure results against baselines, refine what isn't performing, and build the feedback loops that keep the system improving after we leave. You own everything.
Consulting That Actually Ships
If you've been burned by consultants before, you already know what bad looks like. Here's how we're different.
What you've seen before
- Strategy decks with no implementation plan
- Advice from people who haven't carried a quota in a decade
- Enablement that creates "people persons" with battle cards instead of product experts who can close
- AI bolted onto broken processes and garbage data
- Frameworks borrowed from enterprise that don't fit your stage
- Six-month engagements that create dependencies, not capabilities
What we actually do
- Working systems delivered in your tools, with your team trained to run them
- Built by operators who've closed the deals, managed the teams, and built the infrastructure firsthand
- Enablement that produces reps who know the product cold and can teach, not just pitch
- AI integrated into clean infrastructure where it actually compounds
- Designed for your specific stage, market, and motion — not downsized enterprise playbooks
- Scoped engagements with clear outcomes and knowledge transfer from day one
Client Results
Resources
Frameworks, tools, and thinking we use with clients, available to you now.
GTM Readiness Assessment
Score your go-to-market infrastructure across strategy, enablement, operations, and team development. Get a clear picture of where you're strong and where the gaps are.
The AI-Powered Outbound Playbook
The framework we use to build AI-assisted outbound motions that generate qualified pipeline without scaling headcount. Targeting, sequencing, and tooling included.
100 AI Prompts for GTM Teams
Ready-to-use prompts for prospecting, competitive analysis, deal coaching, forecasting, and enablement. Copy, paste, and start using AI in your sales motion today.
20 years in the trenches. Now we build yours.
StageOne GTM was founded on a simple observation: the companies that struggle to scale almost always have the same problem. They have a product people want but no system to sell it consistently. The founder closes deals, the team can't replicate it, and growth stalls.
We've spent 20+ years carrying quota, building teams, and creating entire go-to-market engines from scratch. Direct sales, channel programs, OEM partnerships, consultant-driven selling — from SMB velocity to enterprise deal cycles. Six Presidents Club awards. Eight-figure pipelines. Revenue systems built at companies ranging from global manufacturers to high-growth startups.
Now we bring that operating experience to companies at the critical stage between product-market fit and scalable growth, with AI woven into every system we build. Trained in Winning by Design's revenue architecture methodology and sharpened by some of the best executive coaches in the industry, we combine hands-on GTM expertise with a builder's mindset. You get the playbook of someone who's done it, tailored to your stage and market.
Common Questions
If you're evaluating whether this is the right fit, these are the questions we hear most.
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A fractional VP manages your team day-to-day. We build the systems your team, and any future leader, will operate on. Think of it as building the operating system vs. running it. Many clients bring us in before or alongside a fractional leader to ensure the infrastructure is in place for that leader to succeed.
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Most engagements run 8 to 16 weeks with clearly defined deliverables, weekly working sessions, and built-in knowledge transfer. We scope tightly against specific outcomes, not open-ended retainers. You know exactly what you're getting and when.
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Embedded, not external. We work inside your tools, attend relevant meetings, and train your team as we build. Every system is designed for your people to own and operate after the engagement. No dependencies, no black boxes.
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AI is built into every system we deliver, not bolted on. From prospecting research and competitive analysis to rep coaching prompts and pipeline forecasting, we integrate AI tools your team can use immediately. We also train your team to use these tools independently so the value compounds after we leave.
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Typically $1M to $100M in revenue with some existing sales motion, even if it's founder-led. If you have product-market fit but your GTM infrastructure hasn't kept pace with growth, that's exactly the gap we close.
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Engagements are project-based, typically ranging from focused sprints to multi-month builds depending on scope. Every proposal includes defined deliverables, a timeline, and a fixed fee. No hourly billing surprises, no scope creep. The initial consultation is free.
Ready to build the foundation?
30-minute consultation. No pitch deck. Just a direct conversation about where you are, where you need to go, and what it takes to get there.
Schedule a consultation →